Dr. Sanjay Arora is a distinguished marketing strategist with a PhD in Brand Management and over 40 years of industry experience. Founder of Shells Advertising Inc., one of Central India’s leading agencies with an office in Dubai for the last 16 years, he is widely recognised for his insights on marketing and is a regular on CNN-News18, NDTV and other media platforms.
A 9-time TEDx speaker and popular marketing educator, he delivers keynotes at international conferences, Corporate Summits, IITs, IIMs, and major national forums. His daily marketing tips on Instagram engage over 5.85 lakh followers worldwide, generating nearly 10 million monthly views.
He mentors startups at IIM Nagpur’s INfed and contributes academically as a board member at top institutions. Passionate about community service, he has led major Rotary initiatives and conducts free yoga sessions daily in Nagpur, also authoring the book Simple Yoga for a Healthy Life.
Topic
How Great Stories Create Great Brands: Lessons from Top Creative Minds | OCLF
On 23rd Nov 2025 06.00 PM TO 06:40 PM
Discover how iconic brands are built at the intersection of culture, creativity and strategic thinking. This insightful session brings together Harinder Singh Pelia, Bharat Dabholkar and Dr Sanjay Arora in conversation with Kshitij Jane, as they unpack what makes a brand unforgettable in a world shaped by evolving consumers and rising digital ecosystems.
The speakers share powerful lessons on emotional storytelling, cultural memory, authenticity, and the real meaning of brand identity. They explain why conflict strengthens narratives, how cultural insight elevates campaigns, and why human creativity remains irreplaceable even in the age of AI.
Whether you are a marketer, entrepreneur, creator or branding enthusiast, this conversation inspires you to think beyond design and messaging, and understand the deeper forces that make brands matter.