Sanjay Arora
Sanjay , a PhD in Brand Management, Marketing Communication & Consumer Behaviour,
has an MBA, Post Graduate qualifications in Public Relations and modules in Brand
Management & Digital Marketing from IIM, Bangalore.
It was way back in1987 he founded Shells Advertising Inc., one of central India’s
largest advertising agency, which boasts of over a dozen creative awards for its
creative campaigns.
A little over 10 years Shells became the first agency from the region to go overseas
with its full-service branch in Dubai.
A recipient of the Vocational Excellence Award of Rotary International, his keen
interest in academics and over 34 years of practical experience have made him a much
in demand faculty at various Management Institutes with Brand Management,
Advertising and Public Relations being his key subjects. He has been a faculty with
IMT, Nagpur, Dept. of Business Mgt, Nagpur University & guest faculty at many
other institutes including Manipal University (Dubai Campus).
He is on the Board of Studies of RST Nagpur University, Chair of the Board of
Directors of the AISEC Nagpur and on the Board of Advisors of Lemon School of
Entrepreneurship, TEDx & Keynote speaker, Human Resource & Corporate
Trainer.
An active Rotarian since 1992, he became the President of the then second largest
club of the District, the Rotary Club of Nagpur North, in 2002. He led the first and
only International Rotaract Exchange Team as a Team Leader to Sydney, Australia in
2002. He was also the Team Leader of Rotary’s Group Study Exchange Team to Ohio, USA
in 2006. He was again the Team Leader of a Rotary Friendship Exchange team to
Minneapolis USA in 2016. Very active socially he is the founder President of BNI
Nagpur, was the founder chairman of the Marketing Forum of Vidarbha Industries
Association, Past Chairman of the Nagpur Round Table – 83, the Past Master of Lodge
Corinth, Secretary of Mahavir International and President of the Advertising
Agencies Association of Nagpur.
Sanjay, a Yoga exponent is a qualified Yoga instructor conducting Free Yoga Classes
with his wife Shalini at Chitnavis Centre, Nagpur and has authored a practical book
on Yoga ‘Simple Yoga for a Healthy Life’ which is available on Amazon.