A seasoned Strategic Marketer and Communications Specialist with over 14 years of diverse experience across the publishing and hospitality industries. I have had the privilege of working with esteemed organizations such as the Taj Group of Hotels, HarperCollins, and Oxford University Press. Throughout my career, I’ve led and contributed to a wide range of initiatives—from conceptualizing and launching new brand properties to securing multi-tiered sponsorships aligned with business goals. I specialize in building and nurturing brand equity, particularly within the publishing ecosystem, and have a proven track record of designing impactful campaigns that resonate with target audiences.
My core areas of expertise include, Author Relations & Management, Public Relations & corporate Communications, Event Strategy & Execution, Product & Brand Management
I’ve had the honor of collaborating with some of the most respected names in literature, academia, and public life, including Dr. A.P.J. Abdul Kalam, Dr. Manmohan Singh, Ashis Nandy, Prof. Romila Thapar, Tisca Chopra, Anu Aggarwal, R. Gopalakrishnan, Kaushik Basu, among many others.
Topic
Every Story Deserves a Chance | How to Publish Your Book with Iti Khurana, Dipankar Mukherjee and Arun Anand | OCLF
On 22nd Nov 2025 01.00 PM TO 01:40 PM
The session "Every Story Deserves a Chance: Let’s Learn How to Publish Yours" brought together publishing expert Iti Khurana, Readomania founder Dipankar Mukherjee and author-journalist Arun Anand in conversation with Dr Puja Bang. The discussion explored the complete journey of storytelling, from the first spark of an idea to turning a manuscript into a published book.
The panel highlighted why writers create stories, how ideas evolve through packaging and curation, and the importance of authenticity when building an author brand. They explained the publisher’s perspective on what makes a book stand out, why promotion is essential and how authors must position their story for readers. The conversation also covered traditional, self and hybrid publishing routes along with the need for discipline, routine and extensive reading to refine one’s craft.
The session offered a practical roadmap for aspiring authors, encouraging them to write with courage, clarity and commitment.