What does it take to build a brand that people remember, trust, and talk about? This insightful OCLF session brought together four creative powerhouses to decode the journey of branding from its very first spark to its iconic final form.
Featuring
In conversation with Vinay Pande, Senior Journalist and Podcaster
The panel explored how ideas take shape through observation, instinct, experimentation, and emotional insight. They discussed the courage behind starting from zero, the discipline needed to refine concepts, and the creative risks that ultimately turn a name into a narrative and a mark into a memory.
Packed with real experiences and artistic philosophies, the session offered practical inspiration for designers, creators, students, and anyone interested in how brands truly come alive.