Entrepreneur and founder Simran Dhameja led a high-energy, practical workshop on how young creators, students and entrepreneurs can use social media, digital platforms and AI to build a strong personal brand and grow a business. The session broke down the essential mindset and tools needed to stand out, create influence and take the first steps toward building a startup.
Simran highlighted that personal branding begins the moment you decide to show up with clarity and consistency. She reminded participants that everyone already has a personal brand, and the real question is whether it is being shaped with intention. One of the most engaging moments was a live AI activity where the audience learned how to generate a 30-day content and branding plan tailored to their goals, demonstrating how technology simplifies planning and removes confusion.
The workshop explored why personal branding matters, how social media creates visibility and opportunity at zero cost, and how AI speeds up content creation, research and execution. Through simple strategies, relatable examples and audience-driven exercises, Simran showed how authenticity, discipline and value-driven communication can help anyone build an online identity that attracts growth, clients, collaborations and confidence.
The session closed with a strong message: social media is today’s global stage and AI is the most powerful assistant for creators. Those who combine both with courage and consistency can build not just a brand, but a thriving entrepreneurial path.