Director ,Genesis Film Production
Partner, Lacadives
Co-Founder Reef Watch Marine Conservation.
Founder and Chairman, PKSBE
Prahlad Kakar started his career in advertising in the early ’70 ‘s in ASP Delhi. He then moved on to gain experience in feature films with his mentor and leading filmmaker Shyam Benegal. After assisting him on renowned features like “Ankur”, “Nishant”, “Manthan” and“Bhumika” between 1974 to 1977, he moved on to become an independent film director in the field of Advertising . He is the Founder and Director of Genesis Film Production Pvt. Ltd., one of the leading production houses in India. Prahlad virtually invented a genre of television advertising in the years that followed. He has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region for over 4 decades. “To tell a story in 30 secs in the most engaging way possible” remains Prahlads raison dêtre for his continued passion for ad filmmaking. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianness” and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for brands like Pepsi “Yehi heh right choice baby! Aha” Gold spot “The zing thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka Jhatka” and Maggi Sauces “Its different!”. Some of his clients include: Pepsico (India, Pakistan, Sri Lanka, The Philippines, Vietnam, New York), Levers (India), Nestle (India and Pakistan),Britannia Industries Limited, Nestle,United Breweries, Proctor and Gamble (India,Vietnam),Sony Entertainment Television, Mastercard,Visa International, Fab India, and more recently Pizza Hut, MOEF India with Mr Bachchan for Plastic Pollution, SUD Insurance.
Through the years, these Corporates have continued to communicate their brand stories with Prahlad making films that capture the dreams and aspirations of his target audience. Memorable campaigns which created history and to date remain in the hearts and minds of people who grew up watching these campaigns. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years. Genesis won both Gold and Silver awards including “Campaign of the Year” for the Pepsicommercials at AAAI. His Public service films for Ceat, won awards in the New York Festival of Advertising. Commercials directed by Prahlad have also been nominated for Lions at Cannes.Within 20 years of his career
