Harinder Singh Pelia is a bestselling author and has led marketing teams at Amazon, Ajio Luxe, and Diesel, to name a few. A LinkedIn Top Voice, TEDx speaker, and PhD scholar at XLRI Jamshedpur, he is the founder of 10Xer Club and Talent Labs, a community reshaping how India’s marketing and e-commerce professionals learn, connect, and build careers.
Topic
How Great Stories Create Great Brands: Lessons from Top Creative Minds | OCLF
On 23nd Nov 2025 06.00 PM TO 06:40 PM
Discover how iconic brands are built at the intersection of culture, creativity and strategic thinking. This insightful session brings together Harinder Singh Pelia, Bharat Dabholkar and Dr Sanjay Arora in conversation with Kshitij Jane, as they unpack what makes a brand unforgettable in a world shaped by evolving consumers and rising digital ecosystems.
The speakers share powerful lessons on emotional storytelling, cultural memory, authenticity, and the real meaning of brand identity. They explain why conflict strengthens narratives, how cultural insight elevates campaigns, and why human creativity remains irreplaceable even in the age of AI.
Whether you are a marketer, entrepreneur, creator or branding enthusiast, this conversation inspires you to think beyond design and messaging, and understand the deeper forces that make brands matter
Topic
The Truth About Personal Branding | Harinder Singh Pelia and Rohan Patole at OCLF
On 22nd Nov 2025 06.00 PM TO 06:40 PM
The session "Personal Branding and Other Lies" featured author and marketing leader Harinder Singh Pelia in conversation with creative head and presenter Rohan Patole. The discussion unpacked the myths surrounding personal branding and highlighted why authenticity, clarity and simplicity matter more than highly curated digital personas.
Harinder Singh Pelia shared insights from his work across Amazon, Ajio Luxe and Diesel, explaining how most personal branding advice is overcomplicated. He emphasised that effective branding is rooted in everyday behaviour, not jargon. The session introduced three practical steps for newcomers: embrace uncomfortable tasks, maintain balanced financial habits and work with an accountability partner. The conversation highlighted that branding fundamentals remain the same across industries and platforms.
Audience interaction focused on digital confidence, simplicity in communication and avoiding the pressure of overthinking online presence. The session concluded with the reminder that strong personal brands are built on clarity, consistency and genuine expression, not perfection.