Discover how iconic brands are built at the intersection of culture, creativity and strategic thinking. This insightful session brings together Harinder Singh Pelia, Bharat Dabholkar and Dr Sanjay Arora in conversation with Kshitij Jane, as they unpack what makes a brand unforgettable in a world shaped by evolving consumers and rising digital ecosystems.
The speakers share powerful lessons on emotional storytelling, cultural memory, authenticity, and the real meaning of brand identity. They explain why conflict strengthens narratives, how cultural insight elevates campaigns, and why human creativity remains irreplaceable even in the age of AI.
Whether you are a marketer, entrepreneur, creator or branding enthusiast, this conversation inspires you to think beyond design and messaging, and understand the deeper forces that make brands matter.