Bharat Dabholkar is an Indian actor, director and writer. Born on 31st December 1969, he graduated as a law student, but soon forayed into the world of advertising and started his career as a copywriter. He is the brains behind some of the most famous advertisements, hoardings and marketing campaigns for Amul, Videocon, Frooti, Appy, Bailey, etc. His success in advertising has earned him the title of ‘Father of Hinglish’ of the advertising world because of his knack for combining languages while writing ad copies.
Being a curious and a multitalented person, Bharat then ventured out into the world of theatre and films.
Supporting characters’ pump life into a film and he has worked as a supporting artist in some of the biggest films of Bollywood such as, One 2 Ka 4 (2001, debut), Company (2002), Ta Ra Rum Pum (2007), Veer (2010), Xpose (2014), Gour Hari Dastaan (2015), Sarkar 3(2017), Sanju (2018), Dabangg 3 (2019).
“The advertising scenario has changed from what was previously. Today people are doing in 4 minutes what we were doing in 30 seconds. The product needs to be at the centre point of any advertisement, and the most effective advertisement is a simple advertisement. The core product of Amul Industry is its Butter. So whenever we are doing an ad for Amul Butter, the factor needs to be there every time. Amul Girl is a highly successful campaigner for Amul, specifically designed to promote Amul Butter. We have launched Amul Cheese, Amul Milk and other products. We rejuvenated Amul Girl and made her brand icon. Ad Industry is highly dynamic where we have changed accordingly. For every specific event, there is a new ad. I always tried to bring local language actors who were brilliant in performance. English actors couldn't perform that way. I started doing Dramas in my early days. Then I entered mainstream cinemas. Many issues are there I am careful about while campaigning about one is religion and second women. It is better to stay away from controversy.”
Kaveree Bamzai - talked about Mediocrity vs. Excellence. Nandita Om Puri - talked about the art and content are rich in the OTT and that brings the audience to choose over Cinema. Sushmita Mukherjee - talked about the not-so-popular actor with the potential to act and find the OTT as a welcoming platform to survive and prosper. Bharat Dabholkar - talked about Technology, creative content, and Economic disparity that exists between the Cinema and the OTT