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Entrepreneur and Author

Ameya Prabhu is the Founder and Managing Director of NAFA Capital Advisors Pvt. Ltd and a Partner in UAP Advisors LLP. Ameya has been designated as a Young Global Leader by the World Economic Forum. He is also a writer and the author of “The Rock Babas and other stories”, a book of short stories published by Amazon and sold in over 40 countries globally.

NAFA Capital is an asset management firm headquartered in Mumbai, India and manages funds in public equities, private equity, venture capital, debt capital markets that invest in the Indian market. It also has a fintech distressed loan business in a joint venture with a leading European fintech company and is setting up a P2P lending business along with a leading global firm.

Ameya is also a Partner in UAP Advisors LLP, a financial services, principal investing, and sustainability focused strategic advisory firm. UAP’s investments include a rural finance lending business along with ICICI Bank and NH Group of Korea, Draslovka India, the Indian arm of the Czech company Draslovka, the world’s leading cyanide company, Prana, a joint venture with the Rotec group of Russia that has an IoT platform for the energy and oil and gas sector. Furthermore, UAP has invested in start-ups in the healthcare, Ayurveda, food, cosmetics and other sectors. UAP’s sustainability practice focuses on clean energy and emobility and has leading Indian and global firms as its clients.

Ameya also serves as the Managing Director of New Age Financial Advisors, joint venture with IFFCO, which is the world’s largest farmer’s co-operative organisation. IFFCO’s businesses range from owning Asia’s largest fertilizer company to insurance, lending, chemicals, and other businesses. New Age focusses on investment banking, agri & rural investments as well as an agtech based agri supply platform for farmers.

Ameya is a BSc. in Economics, Politics and International Studies from the University of Warwick and a MSc. in Financial Management from IE Business School, Madrid.

Ameya is a trustee of Manav Sandhan Vikas Sanstha, an NGO focused on skill training and skill development in rural and semi urban India with an emphasis on job creation for women and the under privileged classes. He is also the Vice Chairman of Konkan Krida Prabodhini, promoting sports in the rural Konkan region of Maharashtra. Ameya is a member of the advisory board of Climate Group India and is also on the board of Miracle Feet India, an NGO focused on elimination of club foot in India. He is currently the Chairperson of the Western Region of the Indian Chamber of Commerce and was formerly the Chairperson of the Young Leaders Forum of the IMC Chamber of Commerce and Industry. He is also the Brand Ambassador for start-ups in the Indo-Canadian Chamber of Commerce.

He is a columnist and his writings have been published by well-known global media outlets such as the Huffington Post, The Quint, and Business Today etc.

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In conversation with Author Ameya Prabhu on "The Rock Babas and Other Stories" at OCLF 2021

On 27th Nov 2.00 pm - 2.40 pm

Orange City Literature Festival witnessed an exciting session on "The Rock Babas and Other Stories" by Author Ameya Prabhu. He talked about his book and the nine stories inside it. He wrote about the Himalayan Babas who love jamming rock songs and performing them to their heart's content. But where do we find the babas? How did they get into Rock Music? His story of the Rock Babas is indeed very interesting and something to look forward to! Another one of his stories was named "The Accidental Philanthropist". It's an extraordinary story of a Japanese Businessman who, despite being wealthy, has no one to spend time with. This story of a lonely billionaire starts when he finds out he has very limited time to live and decides to reconcile and celebrate his life in the times he has left. The accidental part comes when he suddenly discovers that he isn't terminally ill but, in reality, very healthy. Thus, his journey of getting the assets he donated back and efforts in saving his wealth starts. There's no doubt Author Ameya Prabhu wrote nine unique stories with thrilling and interesting plots. Mr Prabhu talked about the journey of writing and the problems one faces when they start writing a book. He had an interactive session with the audience and answered all their questions. He quoted, "Writing is 20% Talent and 80% Discipline, and it takes a lot of discipline to sit down and focus on writing a book". Author Ameya Prabhu hosted an amazing event at OCLF 2021 and shared numerous rules and tricks a budding author can keep in mind while writing a book.