Ambi M G Parameswaran is a marketing- branding-advertising veteran with over four decades of experience. He is now an independent brand coach and founder Brand-Building.com, a brand advisory. Ambi played a vital role in the transformation of FCB Ulka Advertising into a top five marketing communication group. He served the agency for over 25 years and was the ED & CEO from 2003 – 2013. He has served as the President of industry bodies and has been a TEDx and keynote speaker at numerous industry events.
Ambi is a best-selling author of 12 books and his books cover a range of topic including advertising, branding, consumer behaviour, leadership and religiosity. His book ‘Nawabs Nudes Noodles – India Through 50 Years of Advertising’ was a Crossword Popular Book Awards 2017 finalist. His book, ‘Spring-Bouncing Back From Rejection’ was a finalist at Tata Lit Live Business Book of The Year Award 2021. His latest book, launched in May 2025, ‘Marketing Mixology’, looks at four critical skills for marketing success.
Ambi’s columns appear regularly in leading business publications, he serves as an Adjunct Professor of Marketing at SPJIMR Mumbai, he served on the Board of Governors of IIM Calcutta from 2007-17, is an Independent Director on corporate boards, a mentor to a few exciting startups and conducts brand /CXO coaching sessions. He is a Distinguished Alumnus Awardee from both IIT Madras and IIM Calcutta. He also has a PhD from Mumbai University, has done his AMP from Harvard Business School and CEO Coaching Certification from Coaching Foundation of India.
He can be followed as Ambi Parameswaran on LinkedIn and as @ambimgp on @Twitter /X.
Topic
Marketing Mixology | Ambi M G Parameswaran on Crafting Brand Marketing That Speaks, Connects and Wins Hearts | OCLF
On 22nd Nov 2025 02.00 PM TO 02:40 PM
The session "Marketing Mixology: Crafting Brand Marketing That Speaks, Connects and Wins Hearts" featured brand coach and bestselling author Ambi M G Parameswaran in conversation with Dr Ashutosh Paturkar. The talk explored how creativity, strategy and consumer insight come together to build brands that resonate deeply with audiences.
Ambi highlighted the importance of data and relationship-building at every stage of the consumer journey, sharing a real-life example of how thoughtful follow-up by a sales representative influenced a major purchasing decision. He also discussed the four pillars of marketing: branding, consumer understanding, selling and communication, and explained why asking the right questions at the right time can shape effective marketing decisions.
The session concluded with a reminder that great marketing is a balanced blend of narrative, creativity, strategy and memorable experiences that create lasting impact and loyalty.
Topic
Beyond Growth | Building Future-Ready Leaders and Legacy Institutions with Ambi Parameswaran, Harit Nagpal, Ajit Joshi and Radhakrishnan Pillai | OCLF
On 22nd Nov 2025 03.00 PM To 03:40 PM
The session "Beyond Growth: Creating Future-Ready Leaders and Legacy-Driven Institutions" brought together Ambi Parameswaran, Harit Nagpal, Dr Ajit Joshi and Dr Radhakrishnan Pillai for a forward-looking conversation moderated by Dr Ashutosh Paturkar from G H Raisoni Skill Tech University. The discussion explored leadership, decision-making, institutional excellence and the qualities needed to build organisations that last.
Ambi Parameswaran highlighted the value of data-driven decision-making while reminding young leaders of the importance of creativity, curiosity, risk-taking and learning agility. Harit Nagpal encouraged the audience to focus on a to-be list rather than just a to-do list, a shift that promotes purpose-driven leadership. Dr Ajit Joshi spoke about innovation, the role of artificial intelligence in managing large data systems and the emerging challenges of digital ecosystems. Dr Radhakrishnan Pillai emphasised the need to create leadership models that can be replicated across institutions to build lasting impact.
The session offered practical insights for students, educators and professionals aiming to lead with clarity, adaptability and long-term vision.